Thoughts, stories and ideas by Strings team
liked a moment,
COLLABORATIVE CONTENT PUBLISHING PLATFORM “STRINGS”
CREATES A NEW PARADIGM FOR ONLINE INTERACTION GIVING PEOPLE CONTROL OF THEIR CONTENT AND CONVERSATIONS
(San Francisco, CA) Strings, a collaborative content publishing platform provides a new experience for people driven by the stories, conversations and topics that bring them together. Now available on iOS and the web, Strings allows consumers to build visually appealing feeds (known as strings) between friends, family or followers. A string is a contextualized feed on a specific topic with custom visuals, visibility and posting permissions.
Strings aims to serve content curators, community builders, and online storytellers of all kinds with the mission to bring people together. Strings allows those who use the platform to curate and manage content by opening up or restricting the audiences that access each string.
How Strings Works
Strings is a new way to express yourself. Functions include:
- Collaborate on topics with fellow stringers
- Create strings on any topic
- Post rich media including text, web links, video, PDF, images, GIF
- Pick the audience you want to share with
- Choose whether you want to have strings be public or private for audiences you select
- Share your strings on the web for greater visibility
- Browse, and explore strings that speak to you and choose the topics you want to engage with
For Consumers and Brands Alike
In the same way that the metaphor of a string allows publishers to create and curate content and audiences, Strings believes that brands will also benefit from being able to craft narratives that are story driven and contextual in nature. Further, contextualized feeds will allow brands to target ads to the content and audiences of a string in a manner that maintains the integrity of the content and the viewers’ privacy. For example, current ad models depend on intimate information about the viewer to target advertising. Since the content being viewed by the user has no context, the ads are targeted at the viewer not the content itself. A string is a natural way to shift the focus away from targeting ads to viewers and to instead target ads to the contextual nature of a string.
Strings is a collaborative content publishing platform founded in 2017 with the goal of empowering people to share stories, conversations and topics. Strings gives users control to publish the content they want, to the audiences they choose, and monetize the way they want. Led by founder & CEO Edward Balassanian and a dynamic team based in San Francisco, Strings is on a mission to bring people together--one String at a time. To learn more about Strings visit
and download the iOS app here:
10 DAYS AGO
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